FREE MASTERCLASS

The Must-Know Buyer Moves in 2026

The 4 shifts shaping how your audience will buy and how to sell in a trust recession (without hype, pressure, or generic tactics)

This live session breaks down what’s no longer working online – and what buyers are responding to when trust, attention, and patience are at an all-time low

AS SEEN IN

“Working with Holly was the single biggest factor in my business hitting multi 6 figures for the first time (just 12 months after launching). I don’t often ‘recommend’ people this strongly but she is just literally phenomenal”

Amanda Heath

7 Figure Business Mentor & Artist

Selling online is changing,
but not in the way most people think

Audiences are more informed, more sceptical, and far more selective about who they trust with their time, money, and attention

What worked just 12–18 months ago is already losing its edge and its reliability

Not because people “aren’t buying.”

But because how people decide to buy and who they hire has shifted.

AI + automations have made things feel generic

Buyers are craving trust they can feel, not meaningless information

And the businesses that thrive in 2026 will be the ones that understand how to adjust to their audience’s changing requirements

This masterclass will show you exactly how to adapt and what to prioritise in your online business in the year ahead

In this 60 min session you’ll learn:

How buyers actually make decisions (and what makes them feel safe to decide and hire fast)
What creates certainty in a sceptical market
How to sell in a way that builds trust instead of eroding it
The 4 shifts that will separate generic brands from trusted leaders in 2026

“Holly is a master at helping you identify specifically who your ideal buyers are and how to communicate with them. Even in a recessionary climate (Covid) we doubled our profits thanks to her strategies”

Jay La Guardia

7 Figure Business Consultant

“I just celebrated a 6 figure sales month which was really exciting. Holly is completely no BS as a mentor; she calls it as it is, she really cares, and she looks out for you”

Katheryn Gronauer

Executive Coach

“Legit the best messaging and sales strategist BY FAR. Run, don’t walk if you get a chance to work with Holly”

Jess Keating

Author

Hey, I’m Holly

After 10 years as an online entrepreneur, and a decade as a brand strategist for Fortune 500 companies leading a $200M portfolio – I’ve navigated more than my fair share of shifting markets and recessionary conditions.

When the online space went into a frenzy during Covid, I quietly adjusted my positioning and strategy and doubled my business that same year.

That growth wasn’t down to luck. It came from deeply understanding how people make buying decisions during periods of uncertainty and knowing how to stay relevant, trusted, and must-have as conditions change.

Since then, I’ve supported over 1,000 online businesses across 80+ niches to master the art and science of effortless sales, using buyer psychology to position themselves as the no-brainer choice.

I can’t wait to host this live session and show you what’s changing and how to adapt so selling feels simpler, clearer, and more aligned moving forward!

Frequently Asked Questions →

Is this just about using AI?

No. While we’ll touch on how AI is changing the landscape, this session is not about tools or tactics.
It’s about understanding how people decide, what builds trust in a sceptical market, and how to position yourself so selling feels natural; whether you use AI or not.

I’m starting a new business, is this relevant for me?

This session is designed for established entrepreneurs and experts who already have skills, clients, or experience and want to adapt how they sell as buying behaviour shifts. Regardless of what stage your business is at, it will pay to know how people are buying in 2026.