Magnetise dream clients and create authentic, sign-up-in-a-heartbeat sales that monetise your brilliance while you serve the world



Magnetise dream clients and create authentic, sign-up-in-a-heartbeat sales that monetise your brilliance while you serve the world


(Without feeling like an awkward idiot or giving away your dog as an early bird bonus)


While feeling 100% aligned every time you pitch

so that

You can create the positive, ripple effect you were meant to have

even if

You’re totally rubbish at self-promotion

“Holly literally helped me 10x my sales and bank a £30,000 month. Working with her was the single biggest factor in my business growth this year and I don’t often ‘recommend’ people this strongly but she is just literally phenomenal. I wish I'd worked with her it sooner because the difference has been life changing”
Amanda Heath
Artist & Business Coach
“Holly is a master at helping you identify specifically who your ideal clients are and how to communicate with them. While most people contracted during the Pandemic, we grew our revenue +50% during Covid despite targeting bricks and mortar businesses.”

Jay La Guardia
Consultant & Podcast Host

The bubble bursting truth is - you can’t create a successful, sustainable business if you can’t sell

You know you have amazing ideas and gifts that could have a positive, lasting impact on others

but maybe you struggle to describe how you help in a way that others understand (cue polite, blank stares or “I’ll think about it” responses from your prospects)

Maybe you’re hugely experienced and over-qualified yet find yourself discounting to win work;

or are wildly over-delivering leaving you burned out with no energy for new clients

Maybe the very idea of selling makes you feel awkward and icky

and you’d love to know how to move a call from pleasant chit-chat to asking for the sale without feeling like a pushy idiot

Or maybe, you’re not charging the higher ticket prices you know you could be

so you’re not generating the clients, impact or income you desire and deserve

The thing is, no matter how amazing you are at what you do, no-one will benefit if you can’t sell your services

And that means others are missing out on your gifts, your brilliance and your knowledge

Your ideal clients are stuck in overwhelm and procrastination when you know there is a better way

So you cannot afford not to master this essential skill once and for all
“I've launched a profitable business in literally four months with consistent enquiries, and I'm signing more clients every single month with higher profits every month.

Working with Holly is invaluable; most coaches are just scratching the surface but Holly has equipped me more than I could ever have imagined.

She shows you not just how to have a successful business, but how to create one that allows you to do the work that you’re actually passionate about, which is the whole point!”
Alexa Martinez
Business Coach
“I’m at the point where I’m getting too many enquiries to cope with and I’ve had my first 5 figure month I've always known my worth but getting clients to see the value was something that I found awkward and tricky.

The things I learned during the Magnetic Sales program with Holly's help and guidance, have helped me to grow my business even in the middle of a global pandemic

I can highly recommend Holly if you're looking for hands on help and attention to detail.”
Jess Homer
Interior Designer & Property Renovation Mentor

The problem is all the “hard-sell honeys" out there are using outdated, slimy strategies giving sales a bad rep and stopping amazing entrepreneurs like you from sharing their brilliance wholeheartedly

 They’re saying outrageous things like; 

Would any of this make YOU invest in a program and sign up in a heartbeat?

Erm, nope

Then why oh why are so many “gurus” out there still teaching what

The big challenge is the online space has changed massively in the last few years

And more than ever before, your audience is craving real, authentic connection

Their needs have changed

Their priorities have changed

Their BS detectors are sky-fricking-high

And the biggest irony is that when we have the right things in place,
it doesn’t even feel like you’re selling

In fact,

…they sell themselves into your programs
(and then thank you for the opportunity)!

You see, selling is supposed to feel effortless, authentic,
and a total win-win

(Check out these 1 min video testimonials to hear what client say about working with Holly)

Amanda Ewin

Nat Mallia

This is where I come in, because there is simply no place for hard-sell, unethical tactics that don’t even work

If we haven’t met yet,

I'm Holly

I’m a Sales and Messaging Coach for service-based entrepreneurs running a multi-six figure business one-handed around a 1 and 4 year old.

I’m a Professional Certified Coach with a decade of experience working as a marketing strategist for global brands at corporations like Unilever and Procter & Gamble where I led the strategy for a $200 million dollar portfolio.

Today I help service-based entrepreneurs to own their brilliance, nail their positioning and master their messaging so they can be seen as the no-brainer choice for their ideal clients and get paid what they deserve, to do what they love.

I’m one of just a handful of people worldwide certified in the Persuasion Audit Tool.  This is a revolutionary system backed by neuroscience and based on the data from 10,000 launches that reveals exactly what is needed in your online presence to create a no-brainer yes (which helps my clients have a wildly unfair advantage).  

My clients have been able to double their prices, quadruple their monthly targets, grow their businesses +50% during Covid, sell out their first launches and 10x their quarterly revenue using the strategies I teach.

All without fancy funnels, paid ads or massive lists

(After all, I don’t have any of those things either)

Yet I’ve hit multi-six figures in a part time business without any fuss or frills simply because I’ve mastered the art of selling in a way that feels good

And these are the exact same strategies working for my clients
“If you are on the fence about working with Holly, honestly jump as fast as you can into it! Thanks to the work I did with Holly on my messaging and funnel, the number of people staying to the end of my webinar increased by 20 times! My sales page shifted from a 2% conversion to a 7% conversion rate, but most importantly it’s filling my program with the right students who are aligned to my business.

I feel like I can breathe now, relax, and enjoy being in my business without the fear of things not working or things quieting down or not being able to cover the bills. It is just the best feeling in the world.

So yeah, crazed, super fan here and I do recommend Holly to literally everybody because she is just superb and also to top it off a really sweet person as well.”
Amanda Heath
Artist & Business Coach
“I just celebrated a $20k month and the best part is, it was easy and fun. Holly helped me get clear on my messaging, who I'm helping and then guided me to create packages for the clients I was calling in so that sales became a no brainer yes.

I'd tried many biz coaches before and none have helped with the clarity I needed like Holly has.

Holly has THE BEST sense of humour. Tough love when you need it and loving kindness all the way. AND her methods work. She's as authentic as they come.”
Amanda Ewin
Lifestyle Coach

I’m not interested in teaching you
“the latest social media fad"

I care about empowering you with a skill-set that will serve you long-term in life and business 

Because when you can truly master the art of authentic, effortless sales

you will always be able to monetise your brilliance in a way that feels good and genuinely serves your audience

So what if...

You could access the little-known buyer psychology secrets behind irresistible offers and magnetic messaging that lead to ideal clients selling themselves into your programs?

You could confidently and clearly communicate your value to the world (without having an out of body experience or watching people’s eyes glaze over in response)

You were excited to get on sales calls because you knew an authentic, proven approach that leads to a sign-up-in-a-heartbeat yes from dream clients?

You could raise your prices and charge your worth without anyone even blinking?

You never wasted your time on sales calls with people who just want to pick your brain or have no immediate plan to invest

You could confidently shift from teaching to pitching no matter what platform you’re promoting on (podcast, social media post, speaking gig or DM)

“I banked $7k in one week with no social media presence. Signing up with Holly has been the best business decision that I have made.”
Laura Chappell
Youth Coach
“I made 6,500 in my first month of business which was amazing for me. And I was just mind blown really by Holly support. She's just 100% committed to my success.”
Elaine Benson
Mindset Coach




A 6 month, high touch program for service-based entrepreneurs who desire to sell with confidence and authenticity whilst creating a positive ripple effect in the world

In this live, results-focussed program you’ll learn the game-changing strategies based on  science-backed, buyer psychology secrets that lead to effortless, win-win sales and which 99% of your competition know nothing about

“When I first started working with Holly my business had all but closed due to Covid…now I’ve increased my revenue by +1000% and my profit margins have never looked this good”

Heidi Young
Child Allergy Specialist
“I made $15k from a tiny list of 60 people. Holly is the best business coach I have ever worked with - thanks to her strategies I am closing sales calls up to 100% and am booked out up to 6 weeks in advance - It's crazy”
Jade Rice
Paediatric Sleep Consultant

The problem with most “sales skills” programs is that they only focus on the sales call itself… 

Whilst forgetting that the only way to a sign-up-in-a-heartbeat YES is through getting the buy-in before the pitch

So that rather than persuading or convincing people to buy on the spot (and it feeling like a negotiation)

You’re simply having a conversation with ideal clients who have already decided they want to work with you

This doesn’t happen by luck; but by design 

And that’s why in Magnetic Selling I teach the 4 Pillars that are essential to creating no-brainer sales from ideal clients ready to invest

Here’s exactly what we cover
(and the content you have lifetime access to):

Pillar #1


Pillar #2


Pillar #3


Pillar #4



You’ll also get Bonus Access to my hugely popular program, Visibility Bootcamp (Valued at $1500) to support you with practical, proven strategies to show up online in a way that helps you get seen, heard and paid as an industry go-to

This includes recordings of live workshops where I shared what’s working right now to cut through with hands on guidance around how to execute:

Module 1

How to Craft Your Expert Topics and Create Limitless Pitch Ideas to Land Media Exposure

Module 2

The WHO-KNOWS-WHO Strategy - Reach new audiences without paid ads to expand your networks overnight and attract dream clients

Module 3

Create Your Magnetic Content Strategy Discover the 6 content pillars that help you be seen as an authority and create a strategy for the next 90 days with my done-with-you Trello board

Week #4

How to Make Your Content Magnetic Learn the art and science of what it takes to stop the scroll, hold attention and shift your followers from passive lurkers into buyers

Week #5

Magnetic Storytelling Discover the must-haves of a story that sells, and where to start with crafting your signature talk

Week #6

Magnetic Presentation Delivery All my secrets revealed for presenting and guest speaking in a way that leaves a lasting impression and monetises your visibility


Hands on accountability, direction and guidance with me to help you put these strategies into practice right away and fast track your results

Unlike other programs where you’re left to wade through mountains of content with no personalised support, (or have little to no access to the actual coach you signed up to work with in the first place), I will be there to guide you step by step to putting all of this into practice

Live Q&As with Holly

You’ll access live group Q&A calls with Holly for personalised support, direction, trouble-shooting and shared inspiration - no figuring it out by yourself!

24/7 Access to a Private Members Facebook Group

to connect with other like-minded entrepreneurs going through the program, where you can post questions and wins and receive accountability throughout the 6 months

Done-For-You and Done-With-You Resources

saving you hours of hard work and starting from scratch; including worksheets, cheatsheets, checklists, scripts, case studies and templates so there is no time wasted or lack of clarity around how to move forwards

Monthly Challenges in the Private Members Group hosted by Holly

These will keep you motivated, on track and focussed to ensure you’re implementing the strategies and celebrating results throughout the program

Holly is really different to other coaches because she genuinely really cares about you and your business on an individual level. With all the other courses I’ve done I’ve always felt like I’m just another signup, but Holly always has time for you.

Magnetic Selling gives you everything that you need to put things in action and basically, you can’t fail like (unless you just don’t log in)!

The program is perfect because it gives the step by step of actually how to take the ideas in your head and make them into something you can launch and get paying clients all while giving you encouragement and giving you a little kick at the butt in other times when you really need it!

The whole community is really involved and invested in your success which is just amazing and I feel so confident and good about selling now which is just amazing!”
Indiana Christofferson
Money Mindset Coach

 PLUS  every month you’ll benefit from my expert team to support you to get out of your own way and follow through on what you say you’re going to do!

Magnetic Sales Activation Sessions with Gemma Benad

Gemma is a Psychic Business Mentor, Energy Healer, Human Design & Gene Keys Embodiment Coach and podcast host who has helped clients scale anywhere from $10k to $100k months in a way that feels good to the body and the soul. 

She helps activate clients to rewrite the rulebook on success and what it takes to make “unrealistic money”

In these monthly Magnetic Sales Activation Calls you’ll be supported to clear any of the sticking points or self-sabotage that are holding you back in your business and be propelled into your next level of magnetic selling before you can say “what just happened?” 

Accountability & Connection Sessions with
Alice McDonald

Alice is a qualified coach and former student who grew a successful business from scratch in one year as a Separation & Divorce Coach after implementing the strategies from Magnetic Selling. 

Twice a month she will host Accountability and Connection sessions with the sole focus of supporting you to get sh*t done; put the strategies into practice and make it work for your business. 

These sessions are also a perfect opportunity to nurture deep and meaningful connections within the Magnetic Selling community and benefit from shared insights, friendships and even potential collaborations.

And if that wasn’t enough,


Word for Word Magnetic Sales Call Guide

Never again stutter or under-sell yourself when you get to the pitch. Access my step by step guide as a handy reference tool to feel truly magnetic (and authentic) in any sales conversation.

Value: $1497

Sales Page Guide

Save hours of time (and your sanity) with this step by step sales page guide to help you attract sign-up-in-a-heartbeat sales

Note - This guide is based upon the buyer psychology insights from the Persuasion Audit Tool gleaned from over 10,000 launches!

Value: $1497

Bonus Behind The Scenes Masterclass

Behind the scenes of a $78k cash month - how I celebrated a 6 figure launch from a $47 offer

You’ll learn exactly what I did that made all the difference to apply to your own business

Value: $597

50 ways to write benefit-driven sales bullets

(the #1 copywriting skill)

Take all the guesswork out of writing compelling copy that converts with these 50 plug and play sales bullet templates created by leading copywriter Eve John, whose words (and bullets) have helped her clients make over half a billion dollars in sales.

“I went from confused, lacking clarity and not showing up consistently to falling in love with my business again, connecting with hundreds of ideal clients (sometimes on a daily basis) and hitting my first $20k month.

The work I did with Holly was at a completely different level. I'd spent lots of money and a lot of time with other coaches trying to get clarity around my niche and messaging but hadn't succeeded.

Holly helped me to pull out the really core, important messages to resonate with my ideal clients and my audience. And she helped me create these amazing elevator pitches and my signature program, as well as clarify my niche.

You don't have anything to lose by signing up and working with Holly. She's got these incredible tools. She's a lovely down-to-earth person, she's really driven and she provides support and follow up and I think that's missing from a lot of other coaches.”
Sam Ferres
Confidence Coach & RTT Therapist

 PLUS join by July 7th and get exclusive access to a live masterclass with my own Instagram Mentor, Monique Lombardo (Value $550)

The 3 Keys to Making More Sales on Instagram (even when you don’t feel like showing up)

Monique is a 7-figure business owner who works with service-based businesses and coaches to turn their followers into dollars, transform their Instagram and standout on social media (without compromising your values).

She has been featured on THE Instagram (the official Instagram account for Instagram), a speaker at various business and social media summits and is also the co-creator of Rise With Reels.

In this masterclass exclusive to members of Magnetic Selling you’ll learn:

Here’s a recap of exactly what’s included when you join Magnetic Selling:

Total Value = $50,776

Choose your payment option and get immediate access to the program content!

Either one payment of



7 Monthly payments of


*Australian residents will be charged GST

(valued $595)

If you join by June 30th you’ll get a bonus 1-1 sales strategy call (value at $595USD)* with Holly to map out your roadmap to effortless sales


*Offer is valid for anyone signing up by June 30th 5pm AEST.  This will be a 30 min 1-1 session over Zoom and can be taken between August 1st and November 30th

“I have established an email list and gone from zero income to being on the path to break 6 figures.
I now have a clear vision on who I am serving, what I can offer them, and the steps I need to take.”
Mandy Parker
Coach For Underprivileged Youth
“For the first time in the 4 years since starting my business, I am receiving DMs from soul aligned clients wanting to work with me, as well as multiple speaking opportunities.

Holly guided me to own my new niche and message and be laser focused while still honouring my multi-passionate brain (and heart!)

I love her approach in making your content so clear and aligned that your ideal clients come to you asking how to work with you. I really consider meeting her and working with her a blessing”
Houda AzzaOui
Money Harmoney Coach
“After working with Holly I understood why I’d had challenges selling my high ticket offer in the past.

Once I applied what I’d learned and relaunched it I sold 2 immediately without even publicly sharing it!

Whenever I lose track of what I need to do in order to grow my business, I come back to the principles I learnt from Holly and it immediately gives me an effective framework where I can show up authentically. I'm now clear on what the different pieces are of the sales jigsaw and no longer “post and hope”

Helen Hardware
Spiritual Coach & Hypnotherapist

Let's be real….. the value of this is huge.

If you were to individually hire the experts you will learn from during this program and benefit from the copywriting support and done-for-you scripts and templates it would easily amount to tens of thousands of dollars.  After all, you can pay hundreds of dollars to a copywriter for just one email.

Whereas in this program you’ll learn the copywriting, messaging, positioning and sales skills to do it yourself, across every aspect of every launch (and get lifetime access to the content)

These are the key skill-sets you need to create effortless sales, earn a true lifestyle income and have a long-term, sustainable business

These are the skill-sets that enabled me to create a part-time, multi-six figure business without tons of fancy tactics or paid advertising

And I will forever be grateful that I have been able to create a business that supports my lifestyle, and helps me to be there for the moments that matter with my girls.


Having financial freedom meant everything when my youngest, Olivia was born with a number of health challenges during the height of lockdown. 

I’m passionate about empowering other entrepreneurs with these skills, AND ensuring that a positive, ripple effect can be created worldwide when they share their brilliance without limits.


No other program of this kind benefits from the insights from the Persuasion Audit tool with the proven sales strategies behind a multi-six figure, part time business with so much live coaching access AND with the done-for-you and done-with you resources

So, are you ready to magnetise dream clients and create authentic, effortless sales?

Here’s a recap of exactly what’s included when you join Magnetic Selling:

Total Value = $50,776

Yes, I 'm in!

Choose your payment option and get immediate access to the program content!

Either one payment of



7 Monthly payments of


*Australian residents will be charged GST

(valued $595)


If you join by June 30th you’ll get a bonus 1-1 sales strategy call (value at $595USD)* with Holly to map out your roadmap to effortless sales

*Offer is valid for anyone signing up by June 30th 5pm AEST.  This will be a 30 min 1-1 session over Zoom and can be taken between August 1st and November 30th

Frequently Asked Questions

Now, let’s answer all those questions swirling around your head

I’m personally over joining programs where the calls are only ever at 3am my time!  We will be rotating calls to accommodate world-wide time zones to ensure that everyone has opportunities to access the calls live.  All calls will be recorded so if there is one you can’t make you’ll still have the replay.  

 The call schedule will rotate between: 

  • Mondays 4pm AEST/7am GMT/2am EST/11pm PST
  • Wednesdays 9am AEST/12am GMT/7pm EST/4pm PST

To access the full call schedule click here

This program will be a combination of 1) pre-recorded, step by step video trainings and resources (including worksheets, scripts, templates, case studies, cheatsheets, and access to behind the scenes content from my business such as email sequences and social media content posts); 2) Live 90 min Q&A Workshops with Holly and with Nina via Zoom; 3) Access to the Private Facebook Group.

This has been designed for service-based entrepreneurs who are already working with paying clients but desire to create more consistent sales more effortlessly and with more authenticity.  The skillset you will learnwill be highly beneficial no matter what stage of business you are at.  You will learn the essential foundations needed to ensure your sales calls and pitches are set up for success to have the highest conversion rates.

Most importantly, it is for people who are ready to make changes, are open and receptive to learning new strategies and approaches and are willing to take action.

This program will set you up with the foundational skills of how to sell in your business which will serve you throughout your entrepreneurial journey. You will also get lifetime access to the content, so it pays to access the program even if you are right at the start of the journey.

There are a few fundamentals that need to be in place in order for selling to feel effortless – notably your niche, a clear message and an irresistible offer. This is covered in the Sales Foundations Masterclasses in Pillar 1, with the emphasis of the program overall focussed on sales skills.

Alongside the training sessions and live calls you will access multiple examples of how to implement the strategies – including behind the scenes examples of what Holly and her clients have done in their own businesses that have led to sales. This might include but is not limited to: 

Example proposal documents; social media interactions; DM conversations, email sequences; sales pages etc.

There will also be templates to support you to write your own sales page and about pages; email sequences; a guide on creating benefit statements (with 50 sales bullet structures to choose from) and social media templates to help you create compelling content and copy.

There will be multiple opportunities to receive personalised feedback and direction throughout the 6 months experience via the live calls, the monthly group challenges, and the Facebook group where you have the opportunity to tap into the collective wisdom of all the other entrepreneurs in the program.

During the 6 months you’ll have the opportunity to get a hot-seat on 18 live calls with Holly (and 6 live calls with Nina) for personalised 1-1 feedback, direction and support.  There are no 1-1 calls as all live calls take place with the rest of the group.

All calls will be recorded and you will have access to the replays – so you won’t miss out on anything.  You will have a chance to submit questions for Holly to answer on these calls even if you cannot attend live.

We recommend dedicating approx 3-5 hours per week to go through the Magnetic Selling content and implement the learning as you go so that you can get the very best results within the 6 month timeframe. The resources have been intentionally designed to help you put everything into practice right away.  As with anything, the more you put in, the more you’ll get out, and the faster your results will be. You do however get lifetime access beyond this time frame so there is no pressure to get through everything before your time in the program finishes.

What happens at the end of the 6 months?

If you wish to renew your membership in the group for an additional 6 months you will have the opportunity to do this and lock in the price point that you joined at (even if this has increased since).  If you do not wish to continue your access to the live calls and Facebook group will cease, but your access to the content will remain ongoing.

If your business is going through a transition or you wish to create and launch new offers then you will have access to all the step by step support you will need to do this and create irresistible offers from the get-go instead of having to learn through mistakes, trial and error 🙂 

 You’ll access step by step masterclasses to help you create any offer from start to finish

The testimonials on this page are a fantastic indication of the types of results clients have achieved using the strategies you will learn in this program, and which are possible for you too. A few examples include: 

  • Being able to shift from full time in their 9-5 to part time and then replacing their part time income with their side-hustle due to the number of new sales and retainer clients they were able to sign up
  • Being able to hit $10k months within the first year of starting their business as a single mum to two young kids
  • Being able to hit $20k months in a part time business whilst juggling a family
  • Being able to hit a £30,000 month with an existing program from refining the messaging and marketing
  • Being able to 10x their quarterly income
  • Growing their business +50% during Covid despite targeting bricks and mortar businesses 
  • Using Magnetic Selling to officially launch their business and land their first high-ticket client which covered the investment of the program
  • Launching their first pilot program and having 100% repeat rate for the next one

This will completely depend on how fast you implement the strategies, and of course may also be influenced by what stage of business you are at and what you already have in place.  In the first year of Magnetic Selling (when the program was only 8 weeks long vs 6 months) people saw results within a couple of weeks, and even brand new start-ups had paid off their full investment by the end of the program.  Holly MacCue International cannot guarantee specific results..

The whole purpose of this program is to teach you ways to promote and sell yourself even if you currently struggle with asking for and closing the sale.  Past students have commented on how much they appreciate the authentic approaches shared as well as Holly’s teaching style, which takes into account different learning styles and individual entrepreneur’s different levels of comfort with regards to visibility.  The most important thing for your success is that you have an attitude that is open and receptive to trying new approaches and you are ready to make changes and take action.  

When will this program be running again?
Magnetic Selling is an evergreen rolling program meaning you can join at any time for six months, however please note the earlybird price of $3500USD is only available until July 20th, after which point the price will increase to $3997USD.

What is the Persuasion Audit tool and how will I benefit from this in the program?

The Persuasion Audit is the first of its kind diagnostic tool, that helps pinpoint with military-grade precision exactly what it takes to create irresistible, rejection-proof offers that lead to an effortless yes.  It is based upon the data of 10,000 launches and backed by neuroscience to help understand what needs to be included in our offers and online presence to increase our chances of converting with ease.  The insights from this tool influence my teachings and strategies (particularly around sales pages, offers and content marketing) which you’ll access in this program (giving you an enormous competitive advantage).

I was the first person in Australia and New Zealand to be certified in this game-changing tool and am one of just a handful worldwide. 

You can simply drop an email to [email protected] or DM Holly on Instagram @hollymaccue or on Facebook where she will personally respond to your questions

Are you in?

Here’s a recap of exactly what’s included when you join Magnetic Selling:

Total Value = $50,776

Yes, I 'm in!

Choose your payment option and get immediate access to the program content!

Either one payment of



7 Monthly payments of


*Australian residents will be charged GST

(valued $595)

If you join by June 30th you’ll get a bonus 1-1 sales strategy call (value at $595USD)* with Holly to map out your roadmap to effortless sales


*Offer is valid for anyone signing up by June 30th 5pm AEST.  This will be a 30 min 1-1 session over Zoom and can be taken between August 1st and November 30th

© 2022 | Holly MacCue